Books

What if you could start a real business with just $100?

No investors. No experience. No complicated systems.

This book shows you how.

Most people believe starting a business requires a lot of money, perfect timing, or special knowledge. That belief keeps them stuck.

The truth is simpler.

With the right approach, you can start small, test products,...

I’m sitting here, staring at the steam rising from a fresh cup of coffee, thinking about how much noise we’re all drowning in. Every day, a thousand voices scream at you to buy this, click that, be better, be thinner, be richer. It’s exhausting. It’s a storm that never ends.

Most marketing books will tell you how to scream louder. They’ll give...

Chinese trade fairs are one of the most powerful tools in global sourcing - but only if you know how to use them.

At first look, they look simply:

• Thousands of suppliers
• Endless product options
• Direct access to manufacturers

But they are complex environments where:

• Prices are not fixed
• Information is incomplete
• First impressions matter
• Small...

Mastering Procurement from China is your practical guide to sourcing smarter in today's global market.

This book cuts through the complexity of Chinese manufacturing, giving you clear strategies on supplier vetting, quality control, logistics, negotiation, and risk management.

Whether you're new to international sourcing or want to optimize your...

Scopri come trasformare una semplice visita a una fiera in Cina in un vero vantaggio competitivo.

Le fiere commerciali cinesi, come la famosa Canton Fair, offrono accesso diretto a migliaia di fornitori e opportunità di business. Ma senza una strategia chiara, la maggior parte dei buyer torna a casa con solo cataloghi e confusione.

Questo libro ti...

"How to Win Price Wars, Control MOQs, Secure Better Terms, and Protect Your Margins in China" is the definitive tactical manual for the Calculated Negotiator. Global sourcing expert Rick Smith pulls back the curtain on the "Strategic Theater" factories use to pad margins, hide efficiencies, and enforce restrictive MOQs. This isn't a book about...

What if everything you knew about sourcing from China was incomplete?
Behind factory gates, supplier meetings and polished quotations lies a hidden game one driven by psychology, leverage and strategy. China Sourcing Secrets pulls back the curtain and shows you how to win it.
This is not a beginner’s guide filled with generic advice. It’s a...

You finally did it. You built the business. You made the money. You escaped the grind.

Now the real test begins.

Most people spend their entire lives trying to get rich. Almost nobody learns how to stay rich.

In Now You’re Rich Stay That Way, Rick Ino pulls back the curtain on the second half of the game the part no one teaches you. This isn’t...

Every entrepreneur has a Plan B.

A backup job. A safety net. A quiet exit route they
keep open just in case things don’t work out.

They tell themselves it’s smart. It’s responsible.
It’s just being realistic.

But here is the truth nobody tells you:

Your Plan B is the reason your Plan A isn’t working.

In this brutally honest, zero-fluff guide, Rick...

Stop trying to look like a CEO and start acting like an entrepreneur.

You survived Year 1. The honeymoon is over, the adrenaline has faded, and now you’re staring at the “Year 2 Plateau.” Everyone tells you it’s time to get “professional.” They say you need a 10-page mission statement, a polished Instagram aesthetic, and a “seamless” automated...

THE LOUDEST PERSON IN THE ROOM IS RARELY THE ONE IN CONTROL.

We have been sold a lie. We are told that "making it" requires a 24/7 hustle, a viral presence, and a voice that never stops shouting. But if you look at the most durable fortunes and the most influential leaders in history, you find a different pattern.

They don't shout. They leverage.

...

“How to Win Price Wars, Control MOQs, Secure Better Terms, and Protect Your Margins in China” is the definitive tactical manual for the Calculated Negotiator. Global sourcing expert Rick Smith pulls back the curtain on the “Strategic Theater” factories use to pad margins, hide efficiencies, and enforce restrictive MOQs. This isn’t a book about...

After a decade in procurement and supplier development, especially with Chinese and Indian manufacturers I realized how many buyers face repeated challenges, misunderstandings or losses. I wrote this book to serve as an essential guide for people who are interested in procurement. This book includes a reflection of real cases, common pitfalls...

Stop Polishing the Map and Start Walking the Path.
We’ve been taught that preparation is the key to success. We’ve been told that if we just research a little longer, plan a little better, and wait for the "perfect" moment, we can avoid the mess of failure.
But preparation is a beautiful trap.
In this book, Rick Ino dismantles the myth of the...

I wrote this book because I believe, with complete sincerity, that the ideas in it have the power to change lives. They changed mine. They have changed the lives of people I have worked with personally.
But I am not you. I do not know your specific financial situation, your responsibilities, your risk tolerance, your market, your skills, or the...

“Get your first customers even if you have zero audience, zero budget and zero experience.”

• No guru
• No theory
• Just tested actions

A Step-by-Step Guide to Getting Your First Customers Without Ads, Followers, or Experience
For the person currently sitting at a desk with a great idea and zero customers.
This is for the underdog. It’s time to stop...

You were never meant to spend your best years making someone else rich.

This is the book that tells you the truth nobody in your office will — about the salary trap, the golden handcuffs, the comfortable prison most people never escape. Rick Ino spent years inside the system before he broke out of it. Now he’s handing you the key.

Stop Working for...

Stop Polishing the Map and Start Walking the Path.
We’ve been taught that preparation is the key to success. We’ve been told that if we just research a little longer, plan a little better, and wait for the “perfect” moment, we can avoid the mess of failure.
But preparation is a beautiful trap.
In this book, Rick Ino dismantles the myth of the...

I’m sitting here, staring at the steam rising from a fresh cup of coffee, thinking about how much noise we’re all drowning in. Every day, a thousand voices scream at you to buy this, click that, be better, be thinner, be richer. It’s exhausting. It’s a storm that never ends.

Most marketing books will tell you how to scream louder. They’ll give...